Driving Rapid Enterprise Alignment

  • David Wiraeus
  • James Creelman


In this book, we are focusing on strategic agility and adaptability—the need to be much more responsive in dealing with threats and opportunities. This is much more than speeding up the historically slow crafting of strategic plans and top-level Balanced Scorecard systems. A much stronger and agile linkage between planning and execution is required, as is a more systematic strategic learning and action mechanism. We discuss these requirements within subsequent chapters (Fig. 6.1).


  1. 1.
    Robert S. Kaplan, David P. Norton, Alignment: Using the Balanced Scorecard to Create Corporate Synergies, Harvard Business School Press, 2006.Google Scholar
  2. 2.
    James Creelman, The Finance Function: Achieving performance excellence in a global economy, Optima Publications, 2009.Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • David Wiraeus
    • 1
  • James Creelman
    • 2
  1. 1.Stratecute GroupGothenburgSweden
  2. 2.Creelman Strategy AllianceLondonUK

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