Further Developments: Driving Sustainable Value Through Collaborative Strategy Maps and Scorecards

  • David Wiraeus
  • James Creelman


In the previous chapter, we explained that the millennial and post-millennial generations are imbued with a sense of demanding that organizations (and governments) be more socially and environmentally aware. Increasingly, we are witnessing how an organization’s performance as corporate citizens is impacting their reputation and from that consumers’ purchasing behaviour. Of course, through social media any perceived breach of Corporate Social Responsibility (CSR) can be broadcast globally in seconds. There’s no hiding place, and the ensuing damage to reputation (and from that earnings) can be considerable.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • David Wiraeus
    • 1
  • James Creelman
    • 2
  1. 1.Stratecute GroupGothenburgSweden
  2. 2.Creelman Strategy AllianceLondonUK

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