Ensuring Employee Sense of Purpose in the Digital Age

  • David Wiraeus
  • James Creelman


We are endlessly reminded that the millennial generation (exact date-range contested, but for the purpose of this chapter, we use the definition of being born between 1982 and 2000) are changing everything about how organizations work as a consequence of their growing up at the same time as the nascent Internet. The first of these are now in middle management positions and, in some cases higher, especially in businesses that are digitally driven (Fig. 12.1).


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • David Wiraeus
    • 1
  • James Creelman
    • 2
  1. 1.Stratecute GroupGothenburgSweden
  2. 2.Creelman Strategy AllianceLondonUK

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