In the Golden Cage of Creative Industries: Public-Private Valuing of Female Creative Labour

  • Valerija Barada
  • Jaka Primorac
Part of the Dynamics of Virtual Work book series (DVW)


Barada and Primorac offer a much-needed discussion on the social valuing of female creative labour. By drawing on empirical data on the cultural and creative sectors in Croatia, they show how the dictum that creative labour will be emancipatory for both women and men proved to be a techno-optimistic fallacy, since it encourages non-paid, underpaid, and self-exploitative practices, putting women in more precarious positions than men. Female creatives are facing the implosion of the public into the private sphere, while the social value of their work is decreasing. Technologies of creative labour contribute to contradictory practices that result in covert redomestication of female creatives. Faced with the feminization of their everyday life, female creatives find themselves trapped between a highly demanding profession and traditional gender roles. Labouring in the creative industries proves to be a golden cage for women.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Valerija Barada
    • 1
  • Jaka Primorac
    • 2
  1. 1.Department of SociologyUniversity of ZadarZadarCroatia
  2. 2.Department for Culture and CommunicationInstitute for Development and International RelationsZagrebCroatia

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