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CS 12: Case Study 12: Communicating the Sustainability as a Driver of Innovation: Three Italian Eco-Virtuous Examples

  • Maurizio Abbati
Chapter

Abstract

To meet the great Environmental challenges that our Planet is going to face in a view of the increasing growing of the population, the traditional model “business as usual” oblivious to the negative effects following the choices in the economic world are not sustainable, anymore. The availability of the natural capital by Man, that is the threshold of annual Sustainability calculated on the basis of the capacity of Environmental resources and services to regenerate, is always constantly at the limits and it tends to be overcome since the very beginning of each year (Earth Overshoot Day).

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Maurizio Abbati
    • 1
  1. 1.SanremoItaly

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