The Role of Culture and Gender in E-commerce Entrepreneurship: Three Jordanian Case Studies

  • D. Qasim
  • A. Bany Mohammed
  • F. LiñánEmail author
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


The number of entrepreneurs using e-commerce to start their own online business up is continuously growing. In this chapter, the current literature on e-commerce entrepreneurship is reviewed and attention is paid to the situation in Jordan, a representative Middle East and Northern Africa (MENA) country. In particular, our focus is on the role of culture and gender in local potential, nascent and new e-entrepreneurs. Three Jordan case studies are presented (ZINC, Oasis500 and CashBasha), showing an increased attention and support for entrepreneurship in general, and e-entrepreneurship in particular, in Jordan. In addition, some special programs are aimed at promoting women e-entrepreneurship, since it is seen as a way of overcoming some of the cultural barriers to female entrepreneurial activity.


E-commerce Entrepreneurship Jordan Culture Gender 


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© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Facultad de Ciencias Económicas y Empresariales, Universidad de SevillaSevilleSpain
  2. 2.Business School, The University of JordanAmmanJordan
  3. 3.Lord Ashcroft International Business School, Anglia Ruskin UniversityCambridgeUK

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