Analysing, Designing, Implementation and Coding E-Commerce Through UX

  • Archit Sood
  • Sainyam Khanna
  • Ritu Gupta
  • Abhilasha Singh
Conference paper
Part of the Lecture Notes on Data Engineering and Communications Technologies book series (LNDECT, volume 18)


The increasing amount of Internet users, websites and retail sales implies that web developing should be carried out in a competent, professional manner to increase profit. However, systematic analysis of costumers’ behaviours’ has not kept pace with the rapid growth in e-commerce. Without quantifiable metrics which is available through web analytics software, website optimization (WSO) is a guessing game; therefore, a majority of e-commerce companies cannot afford this risk given their huge amount of money. Above 70% of the most frequented websites use web analytic tools, but with their large amount of data, it is difficult to use them effectively. Therefore, it is important to understand what kind of data and knowledge are required for successful website development work. Thus, analytics plays a key role in empowering us to be able to undertake development through an approach empowered by UX. This paper proposes the analysis of an e-commerce platform and its designing through data measured through analytics.


UX Usability Google Analytics Wireframe 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Archit Sood
    • 1
  • Sainyam Khanna
    • 1
  • Ritu Gupta
    • 1
  • Abhilasha Singh
    • 1
  1. 1.Amity School of Engineering and Technology, Amity UniversityNoidaIndia

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