The Igbo Communication Style: Conceptualizing Ethnic Communication Theory
The aim of this theoretical chapter is to build a communication theory from an African perspective. This chapter uses the Igbo communication styles to conceptualize ethnic communication theory, which describes the communication dynamics among the second-generation individuals in the diaspora. Specifically, it analyzes how the second-generation Igbo (SGI) young adults in the United States employ Igbo communication styles and tactics. Articulating their ancestral communication styles enable these SGI to gain insight into their imaginary ancestral home, as they face some challenges in their new host land. They also use Igbo communication styles for code switching, engaging in conversations with their co-ethnic members as well as interacting with their family members in their ancestral home. Ethnic communication theory is necessary because of the growing number of second-generation children in the diaspora in general. The theory assumptions and propositions are articulated in the chapter.
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