Empire Strikes Back: The 2014 Maidan Revolution in Ukraine, Postmodern Spectatorship, and the Battle of Perception in the Public Sphere

  • Olga Danylyuk
Part of the Avant-Gardes in Performance book series (AGP)


This chapter discusses the popular notion of ‘social media revolutions,’ the Euromaidan Revolution in Ukraine in particular, through the lens of intermediality. However, the focus of discussion is shifted from media coverage to the complex patterns formed by politics and performance, which continuously reanimate each other. In this respect, politics and performance are treated as modes and practices of aesthetic thinking. Analysing the patterns of revolution from the insider perspective, the author designates the role of affect in the political struggle. The main argument is made about the effectiveness of emotional engagement through the multiple media platforms, equally used by power and opposition, depending on context. The aesthetic perspective gives the key to understanding the persuasive power of postmodern politics, which operates beyond facts.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Olga Danylyuk
    • 1
  1. 1.Global Europe Centre, School of Politics & International RelationsUniversity of KentKentUK

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