Creativity and New Technologies: Piracy, Politics and the Business of Cultural Production in Nigeria
Nwadigwe investigates the impacts of globalization and new technologies on the culture industry in Nigeria. Focusing on piracy and the Nigerian video-film industry (Nollywood), the chapter examines the efforts by Nigerian regulatory agencies to combat the menace in the era of digital technologies. While discussing the political snags that impinge on the business potentials of the creative industry, Nwadigwe finds that the application of digital technology presents a paradox for video-film producers by lowering production costs while liberalizing access to films which pirates often exploit. The chapter concludes that the politicization of anti-piracy drives results in a lack of political will by the authorities to technologically update the copyright laws and enforcement mechanisms. Finally, Nwadigwe illustrates that the digital interface can arrest the trend of piracy if properly applied.