Images of Student Experiences on Social Media: The Case of International Branch Campuses in Dubai

  • Ummesalma Mujtaba Husein


This chapter offers a much-needed analysis of student experience at international branch campuses as portrayed on social media and whether the depicted experience reflects student development, the important output of higher education. This chapter aligns the social media postings of the seven primary aspects that present the determinants of students’ perceptions of quality and experience of study at international branch campuses and explores their implications on student development. The important aspect of the chapter is the focus on diverse international branch campuses, hence providing a broad-based study. The analysis provides international branch campuses with an opportunity to evaluate their social media postings against the student experience criteria.


Student development Student experience Social media and student experience International branch campus and student experience 


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© The Author(s) 2018

Authors and Affiliations

  • Ummesalma Mujtaba Husein
    • 1
  1. 1.University of BirminghamDubaiUnited Arab Emirates

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