Consumer Protection in Energy Markets: Selected Insights from Behavioural Law and Economics and Regulatory Practice

  • Mariusz J. Golecki
  • Piotr Tereszkiewicz
Part of the Economic Analysis of Law in European Legal Scholarship book series (EALELS, volume 5)


This paper discusses how biases and heuristics , e.g. the anchoring effect, affect consumer choices on the energy market. The first part is devoted to analysing the Dyson judgment of the Court of Justice of the European Union, which concerned the EU vacuum cleaner energy label. It is submitted that the Dyson case provides a powerful illustration of how consumers’ choices can be affected by anchoring effect. The paper’s second part discusses, at a more abstract and theoretical level, in what manner biases and heuristics affect consumer choices. In particular, the paper analyses several strategies of categorisation, which are discernible in consumer decision-making.



The paper has been prepared within the framework of the research project 2015/17/HS5/00495 financed by the National Science Centre, Poland.


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Mariusz J. Golecki
    • 1
  • Piotr Tereszkiewicz
    • 2
  1. 1.Department of Legal Theory and Philosophy of Law, Faculty of Law and AdministrationUniversity of ŁódźŁódźPoland
  2. 2.Faculty of Law and AdministrationJagiellonian University of CracowCracowPoland

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