Implementation of Cost Leadership Strategy by Russian Medical Companies of Laboratory Diagnostics

  • Natalia Bryksina
  • Anna Golovina
  • Fedor Legotin
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


The purpose of the article is to present the results of the study, which included analysis of the peculiarities of implementing the strategy of leadership on the costs of the activities of Russian medical companies in the field of laboratory diagnosis. The urgency of the study is due to the need to find ways to improve the efficiency of healthcare in Russia. During the study, methods of comparative and statistical analysis were used. The study involved several stages. Firstly, the condition of the market for laboratory diagnostic research was studied. At the second stage, the structure of expenses for laboratory diagnostics and the formation of the cost of research by different types of laboratories were studied. At the third stage, the strategies inherent in these types of laboratories were considered. The result of the study was the consideration of the economic effect for the health system from the implementation of the strategy of leadership on the costs of medical companies in the field of laboratory diagnosis. Our study might as well be of a special interest for healthcare economy professionals.


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Natalia Bryksina
    • 1
  • Anna Golovina
    • 1
  • Fedor Legotin
    • 1
  1. 1.Ural State University of EconomicsYekaterinburgRussian Federation

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