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CSR-Driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs

  • Maria UzhegovaEmail author
  • Lasse Torkkeli
  • Hanna Salojärvi
  • Sami Saarenketo
Chapter

Abstract

This study examines an emerging yet somewhat neglected theme in international and global marketing literature, namely, the role of corporate social responsibility (CSR) and market-sensing capability in international enterprises. Specifically, we illustrate how CSR and market-sensing capability impact international performance in the context of small- and medium-sized enterprises (SMEs). The results from a sample of 85 internationalized Finnish SMEs indicate that social responsibility serves as a mediator of market-sensing capability on international performance. Moreover, market-sensing capability along with social responsibility also has a positive direct effect on an SME’s international performance. Thus, the study links global marketing, strategic management, and sustainability literatures to explain the emerging paradigm of sustainable international entrepreneurship.

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© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Maria Uzhegova
    • 1
    Email author
  • Lasse Torkkeli
    • 1
  • Hanna Salojärvi
    • 1
  • Sami Saarenketo
    • 1
  1. 1.School of Business and ManagementLappeenranta University of TechnologyLappeenrantaFinland

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