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Aldi and Lidl: From Germany to the Rest of the World

  • Stefan SchmidEmail author
  • Tobias Dauth
  • Thomas Kotulla
  • Fabienne Orban
Chapter
Part of the MIR Series in International Business book series (MIRSIB)

Abstract

Within the retail industry, the grocery discount segment has grown in importance during the last decades. Aldi and Lidl are the two leading grocery discounters worldwide. The present case study outlines the internationalization of Aldi and Lidl. Not only market entry strategies but also target market and timing strategies as well as the standardization-differentiation controversy are addressed.

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Stefan Schmid
    • 1
    Email author
  • Tobias Dauth
    • 2
  • Thomas Kotulla
    • 1
    • 3
  • Fabienne Orban
    • 4
  1. 1.ESCP Europe BerlinBerlinGermany
  2. 2.HHL Leipzig Graduate School of Management, Fraunhofer Center for International Management and Knowledge EconomyLeipzigGermany
  3. 3.University of Applied Sciences EuropeBerlinGermany
  4. 4.HHL Leipzig Graduate School of ManagementLeipzigGermany

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