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Strategies of Internationalization: An Overview

  • Stefan SchmidEmail author
Chapter
Part of the MIR Series in International Business book series (MIRSIB)

Abstract

Firms operating across borders have to take numerous strategic decisions. The following contribution will provide an overview of the essential strategic decisions that compose strategies of internationalization. The five central dimensions of internationalization strategies are (1) market entry strategies, (2) target market strategies, (3) timing strategies, (4) allocation strategies and (5) coordination strategies. It is further argued that the potential of foreign units abroad should be exploited to create and utilize sustained competitive advantages. However, before formulating internationalization strategies, extensive strategic analyses have to be undertaken, and the firm’s internationalization philosophy and internationalization objectives should be carefully considered.

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Authors and Affiliations

  1. 1.ESCP Europe BerlinBerlinGermany

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