Values-Based Business Model Innovation: A Toolkit

  • Henning BreuerEmail author
  • Florian Lüdeke-Freund
Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)


Post-heroic management and research on innovation culture suggest bottom-up strategies to enhance innovation capabilities in organisations. Meanwhile, the open innovation paradigm suggests complementing inside-out activities by outside-in sourcing of ideas, knowledge, and capabilities. Observing an increasing demand for orientation in these activities, we argue that the re-consideration of values—such as ecological sustainability or social justice—may provide the required sense of direction and offer a widely untapped source of innovation. Our framework for values-based innovation management offers a re-foundation of management in general and innovation in particular in that it emphasises the importance of values for normative, strategic, and operational innovation and its management. A methodology and toolkit were developed to realise values-based and sustainability-oriented business model innovation in practice, the so called Business Innovation Kit and Sustainability Innovation Pack. This toolkit builds on a didactic approach that supports self-guided ideation and innovation processes in mixed teams through the definition of values providing a “common ground”, exemplification through cases and business model patterns, ideation for single business model components, and modelling relations across components and models. The methodology underlying this tool supports values-based and thus also sustainability-oriented modelling in collaborative settings. It accounts for the participants’ varying and potentially conflicting values and normative orientations. This chapter describes the concept of values-based innovation, the underlying methodology of values-based and sustainability-oriented business modelling, the toolkit itself, as well as a reflection of practical experience gained with the toolkit.


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.UXBerlin Innovation ConsultingBerlinGermany
  2. 2.HMKW University of Applied Sciences for MediaCommunication and ManagementBerlinGermany
  3. 3.ESCP Europe Business SchoolBerlinGermany

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