Human Resource Management for Media and Information Firms
The chapter discusses the human resource management (HRM) function and its organization. It looks first at “hard HRM” (financially-oriented HRM by the numbers). This includes finance approaches to investment in human capital, internal labor mobility, the structuring of organizational hierarchies and compensation. The second part of the chapter deals with labor unions. It covers different segments of media and digital employees: the industrial workforce, crafts (skilled) people, creatives and freelancers. The third segment of the chapter presents HRM by human touch: “soft control”. This includes managing and motivating the creative workforce, models of personality and of motivation, needs for esteem and self-actualization, and corporate culture. The chapter also discusses the impact of the digital economy on employment and the consequences for digital management. The Walt Disney Company is analyzed as the case study for HRM practices.