Meeting the Innovation Challenge: Agile Processes for Established Organisations

  • Nancy Richter
  • Thomas Schildhauer
  • Paul Jackson


Traditional methods of innovation and market research have failed to keep pace with growing global competition and rates of change. Organisations are seeking new ways of accelerating innovation, in effect becoming more like startups. In this final chapter we present some of these new approaches, focusing on the managerial aspects of four particular methods for generating innovation, including case studies, and the advantages and challenges of each method. We examine the lean startup method, Google’s Design Sprint, hackathons and scrum.


Agile processes Innovation Lean Startup Design Sprint Scrum Hackathon Dropbox Google Scout24 Deutsche Bahn 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Nancy Richter
    • 1
  • Thomas Schildhauer
    • 1
  • Paul Jackson
    • 2
  1. 1.Alexander von Humboldt Institute for Internet and SocietyBerlinGermany
  2. 2.Edith Cowan UniversityJoondalupAustralia

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