We’d Like Our Clothes Back Please! Partnering with Consumers to Achieve Sustainability Goals
When fashion designer Eileen Fisher asked customers to bring back their clothes for recycling, no one expected that they would receive eight tons of clothes in the first three months. And this was just at their Madison Avenue store. Where some see an industry that has been rife with examples of human rights and environmental abuses, Eileen Fisher sees an opportunity to do things differently. EILEEN FISHER, Inc. currently has over 1100 employees and 60 stores across the United States, Canada, and the United Kingdom, and has certainly become a force with which to be reckoned in the sustainability movement. From the initial design of the clothing all the way through use and eventual reuse, it partners with its customers to achieve its sustainability goals.
KeywordsFashion Cradle-to-cradle Consumer behavior Scale Marketing
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