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We’d Like Our Clothes Back Please! Partnering with Consumers to Achieve Sustainability Goals

  • Diane M. Phillips
  • Jason Keith Phillips
Chapter

Abstract

When fashion designer Eileen Fisher asked customers to bring back their clothes for recycling, no one expected that they would receive eight tons of clothes in the first three months. And this was just at their Madison Avenue store. Where some see an industry that has been rife with examples of human rights and environmental abuses, Eileen Fisher sees an opportunity to do things differently. EILEEN FISHER, Inc. currently has over 1100 employees and 60 stores across the United States, Canada, and the United Kingdom, and has certainly become a force with which to be reckoned in the sustainability movement. From the initial design of the clothing all the way through use and eventual reuse, it partners with its customers to achieve its sustainability goals.

Keywords

Fashion Cradle-to-cradle Consumer behavior Scale Marketing 

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Diane M. Phillips
    • 1
  • Jason Keith Phillips
    • 2
  1. 1.Department of MarketingSaint Joseph’s UniversityPhiladelphiaUSA
  2. 2.Department of MarketingWest Chester UniversityWest ChesterUSA

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