Production Management in Media and Information

  • Eli M. Noam


What are the factors for success in content production, as exemplified by the dominance of Hollywood? Several conventional factors are found to be secondary: market size, language, stars, and vertical integration of content with distribution. In contrast, success factors are organizational structure, with networked production and clustering; mechanisms of risk reduction; and a sophisticated post-conception product development mechanism. The author discusses managerial tools for production, including those of budgeting and budget control, production design, supply chains and inventory management, production scheduling, quality control, capacity planning, and productivity measurements. This is followed by a look at the production system for the next generation of content. The case discussion looks at how the French media company Vivendi and its subsidiary Canal Plus aim to match the Hollywood companies.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Eli M. Noam
    • 1
  1. 1.Columbia Business SchoolColumbia UniversityNew YorkUSA

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