Distribution of Media and Information

  • Eli M. Noam


The chapter covers distribution networks, the major trends in electronic distribution, and the economic characteristics and implications. The author identifies the various “architectures” of distribution networks and also reviews the analytic tools for distribution management created by different disciplines, from sociology to regional planning, electrical engineering, statistics, and operations research. This leads to tools of network management, supply chain logistics, and inventory control. The author reviews wholesale distribution and its trends in a number of major media industries, such as film, books, and consumer electronics. A similar review of retail distribution follows. The business models for online media retail are discussed. A final question is the impact of distribution on content. The case study centers on the role of distribution in the future of the major German media company, Bertelsmann.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Eli M. Noam
    • 1
  1. 1.Columbia Business SchoolColumbia UniversityNew YorkUSA

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