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The Business in Music at Belmont University

  • Don Cusic
  • Beverly Schneller
Chapter
Part of the The Arts in Higher Education book series (AHE)

Abstract

We explore the integration of the Bachelors of Business Administration in Music Business undergraduate degree at Belmont University with the general education core and the business curriculum. It is an exemplar of the challenges faced by universities offering professional degrees in liberal arts institutions. Belmont University’s BBA in Music Business is the only one of its kind currently offered in US higher education. Begun as a part of the College of Business, it has since become the anchor of the Mike Curb College of Entertainment and Music Business. Students enrolled in the degree have the opportunity to demonstrate proficiencies in oral and written communication, financial literacy and marketing, promotion, and industry-based research in classroom and applied-learning settings through robust internships in greater Nashville.

Keywords

Music Business Belmont University Internships Challenges Business 

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Don Cusic
    • 1
  • Beverly Schneller
    • 1
  1. 1.Belmont UniversityNashvilleUSA

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