Leveraging on Transmedia Entertainment-Education to Offer Tourists a Meaningful Experience

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10690)


Interactive technologies provide the tools to empower audiences to participate in new interactive storytelling experiences applied to tourism. We envisage studying how transmedia entertainment-education experiences can expose tourists towards local pressing issues and social good while providing them with a rich entertaining and educating experience. We describe the research approach that leads to design and implementation of a bespoke transmedia entertainment education experience, composed by two interconnected components: an online participatory portal (“Há-Vita”) and a mobile context-aware story (Fragments of Laura). The experience was designed to encourage visitors to learn about Madeira’s rich natural heritage and develop knowledge and awareness about its history and biodiversity.


Transmedia storytelling Entertainment education Mobile technologies Tourism experience Research through design 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Madeira-ITI, University of MadeiraFunchalPortugal
  2. 2.Faculdade de Ciencias e Tecnologia da Universidade Nova de LisboaLisbonPortugal

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