Managing Public Trust: Cases from Taiwan

  • Lee, Tzong-Ru (Jiun-Shen)
  • Chun-Yu Chien


In this chapter, we present four cases that demonstrate the characteristics of relevance, psychology, risk, goodwill, and decision-making in public trust. In addition, public trust is examined with regard to the use of various systems, mechanisms, and behaviors. One case describes trust in government with regard to food safety policies and use of a software system for food traceability and good agriculture practices. Three cases describe trust in businesses: the Sinon Corporation, which uses various mechanisms to establish public trust in a supermarket; a hot-pot restaurant operator, who deals with negative word-of-mouth by behavior; and a home builder, who sells real estate thanks to a positive word-of-mouth reputation.


Taiwan Rebuilding public trust Word-of-mouth Food security 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Lee, Tzong-Ru (Jiun-Shen)
    • 1
  • Chun-Yu Chien
    • 2
  1. 1.National Chung Hsing UniversityTaichungTaiwan
  2. 2.Asia UniversityTaichungTaiwan

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