Involving Users in the Design of Sharing Economy Services
Involving users in the design of sharing economy services is important to realize the expected growth in this market. However, such involvement may be challenging due to the complexity and networked character of the service context. We present a case study showing how users’ online feedback on novel design concepts may represent a viable approach to user involvement. In particular, the feedback provides insight into the strengths and weaknesses of proposed concepts as well as suggestions of relevance to the subsequent design process. On the basis of the case study, lessons learnt are discussed, as is needed future research.
KeywordsSharing economy User involvement Online design feedback
The presented work is part of the Conserve & Consume project, funded by the Research Council of Norway (project no. 235526).
- 1.PwC Press Room. http://press.pwc.com/News-releases/europe-s-five-key-sharing-economy-sectors-could-deliver–570-billion-by-2025/s/45858e92-e1a7-4466-a011-a7f6b9bb488f. Accessed 01 May 2017
- 2.European commission report: a European agenda for the collaborative economy, COM 356 final (2016)Google Scholar
- 5.Botsman, R., Rogers, R.: What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live. HarperCollins, London (2011)Google Scholar
- 8.Blomkvist, J.: Representing future situations of service: prototyping in service design. PhD thesis, Dissertation No. 618, Linköping University (2014)Google Scholar
- 9.Polaine, A., Løvlie, L., Reason, B.: Service Design: From Implementation to Practice. Rosenfeld Media, New York (2013)Google Scholar
- 12.Reyes, L.F.M., Finken, S.: Social media as a platform for participatory design. In Proceedings of the 12th Participatory Design Conference, pp. 89–92. ACM Digital Library (2012)Google Scholar
- 13.Näkki, P.: Service co-design using online ideation and face-to-face testing: case city adventure. In Proceedings of the Service Design and Service Innovation Conference - ServDes. 2012, pp. 177–188. Linköping University Electronic Press (2013)Google Scholar
- 15.Yin, R.K.: Case study research: design and methods. SAGE publications (2013)Google Scholar