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Why Do Users Install and Delete Apps? A Survey Study

  • Selim IckinEmail author
  • Kai Petersen
  • Javier Gonzalez-Huerta
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 304)

Abstract

Practitioners on the area of mobile application development usually rely on set of app-related success factors, the majority of which are directly related to their economical/business profit (e.g., number of downloads, or the in-app purchases revenue). However, gathering also the user-related success factors, that explain the reasons why users choose, download, and install apps as well as the user-related failure factors that explain the reasons why users delete apps, might help practitioners understand how to improve the market impact of their apps. The objectives were to: identify (i) the reasons why users choose and installing mobile apps from app stores; (ii) the reasons why users uninstall the apps. A questionnaire-based survey involving 121 users from 26 different countries was conducted.

Keywords

Mobile application development Success factors Failure factors Users survey 

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Selim Ickin
    • 1
    Email author
  • Kai Petersen
    • 1
  • Javier Gonzalez-Huerta
    • 1
  1. 1.Blekinge Institute of TechnologyKarlskronaSweden

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