Neo-Tribes pp 221-234 | Cite as

The Networked Neo-Tribal Gaze

  • Anja Dinhopl
  • Ulrike Gretzel


The snowboarding community is a neo-tribe that is highly dependent on visual media for the establishment and communication of tribal norms and the creation of symbolic capital. This research illustrates the tribe’s co-evolution with visual technologies and the impact networked technologies have on the essence of the tribe, particularly in the way snowboarders connect. The quest for the extraordinary, fuelled by sharing on social media, leads contemporary snowboarders to subject themselves to a neo-tribal gaze that is omnipresent because of its networked quality. As a result, they self-discipline to an extent that creates a chasm between online and offline tribal activities and shifts the tribal sense of belonging from being grounded in social interaction to emerging from emulating tribal idols and upholding tribal ideals.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Anja Dinhopl
    • 1
  • Ulrike Gretzel
    • 2
  1. 1.University of QueenslandBrisbaneAustralia
  2. 2.University of Southern CaliforniaLos AngelesUSA

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