Neo-Tribes pp 207-219 | Cite as

#Topless Tuesdays and #Wet Wednesdays: Digitally Mediated Neo-Tribalism and NSFW Selfies on Tumblr

  • Matt Hart


This chapter explores neo-tribal theory as a way of making sense of the sociality practised by young people who share nude ‘Not Safe For Work’ (NSFW) selfies on the social media platform tumblr. Social interaction on Tumblr is far more fluid than that which occurs in online forums. There are a milieu of online groups and cultural events that occur in Tumblr on a regular basis, and young people seamlessly move between these as they form, coalesce, and disperse. Observing patterns of interaction which resemble ‘online community’ is therefore problematic. Tumblr users often describe shared sentiments or experiences of belonging that is marked by ritualistic and temporal behaviour. This chapter joins recent work in appropriating the concept of the neo-tribe in contemporary youth culture.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Matt Hart
    • 1
  1. 1.University of Leicester, School of Media, Communication and SociologyLondonUK

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