Enhancing Hospitality and Tourism Industry Competitiveness in Sub-Saharan Africa

Emerging Trends, Challenges and Strategies
  • Adun Okupe
  • Trevor Ward
  • Ogechi Adeola
Part of the AIB Sub-Saharan Africa (SSA) Series book series (AIBSSA)


Overall, the tourism potential of Africa remains unrealized. Our chapter presents a case for competitiveness in Africa; reviewing the TTCI results of eight African countries, their strong points and the challenges they face, as a basis for our recommendations of strategies to enhance the tourism competitiveness of Africa. We argue that enhancing the competitiveness of the industry requires a systems-thinking approach because while there are several challenges, these are interrelated. We suggest that the investments into tourism should be informed by data gathered from tourism research. There are other important strategies that can be embarked on, and we provide some directions and recommendations for these as our concluding remarks.


Tourism Travel Sustainable development Infrastructure Competitiveness Africa 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Adun Okupe
    • 1
  • Trevor Ward
    • 2
  • Ogechi Adeola
    • 3
  1. 1.Africa Tourism InstituteLagosNigeria
  2. 2.W Hospitality GroupLagosNigeria
  3. 3.Lagos Business SchoolLagosNigeria

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