The Role of Honor as a Key Global Marketing Dimension for Business and Academia
The history of international honor in business is presented together with its relevance to business today. Trust bridges are suggested based on commonalities between parties and to strengthen their network and relationships with one another. These postulates were investigated with a group of international marketing experts. A three-round Delphi study was conducted using the triple helix research approach. An analysis of the global perspectives focused on honorable practices is presented.
KeywordsHonor Trust International Marketing Delphi Conference Cross border Triple helix Policy research
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