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Accounting for Taste: Using Propensity Score Methods to Evaluate the Documentary Film, Waiting for “Superman”

  • Johanna Blakley
  • Sheena Nahm
Chapter

Abstract

Evaluating the impact of the arts can be difficult for a variety of reasons, including the cost of survey administration and the issue of selection bias. However, recent media impact studies offer models for economically evaluating programming that appeals to particular personal tastes, supplying methodologies that can be applied to measure the impact of the arts. This chapter explores a study of the documentary film Waiting for “Superman,” in which propensity score matching (PSM) was used to identify covariates for propensity to be exposed to the film. Survey respondents are matched based on scores attached to degree of propensity to be exposed; matched propensity scores that differ according to exposure allow for evaluation of impact while controlling for selection bias.

Keywords

Propensity score matching Media impact Social networks 

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Johanna Blakley
    • 1
  • Sheena Nahm
    • 2
  1. 1.Annenberg School for Communication and JournalismUniversity of Southern CaliforniaLos AngelesUSA
  2. 2.Anthropology & SociologyThe New School for Public EngagementNew YorkUSA

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