Building an Engaging Organizational Culture: A Leadership Challenge

Abstract

Whereas in the past a digital strategy may have been sufficient to ensure an organization maintained its competitive advantage in a largely analog world, today, success is about being able to develop and implement strategy in a constantly changing, digital world. Successful organizations comprise people that can bridge the digital divide, navigate an ever-changing and often uncertain context, and deal with the inevitable culture shock that rapid change brings. These are the leadership behaviors that matter, and being able to use technology, rather than ending up being used by technology has to be our goal. We look at how to build organizational cultures that are engaging, and where technology is in service to organizational vision and strategy.