A New Trend in Internet Election Campaigning: The Use of Smartphone Apps in the 2014 South Korean Local Elections
This chapter explores how Internet election campaigning has changed the traditional election campaign in South Korea since 2000. It focuses on three espects: (1) How social networking services like Facebook, Twitter, and KakaoTalk are reshaping election campaigning; (2) how mobile Internet use fueled by increasing smartphone penetration is reshaping election campaigning; and (3) to what extent has voter participation changed in election campaigning due to the deregulation of election law. These have affected the relationships between political parties and voters during the campaign process and are making it easier to accept American styles of election campaigning.
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