Online Educational Videos: The Teenagers’ Preferences
Young people are strongly engaged with the activity of watching online videos, especially in social platforms like Youtube or Facebook. The most popular viewed genres include musical and other entertainment genres. Educational videos struggle to occupy a relevant place in the young viewing habits. Nevertheless, this amount of time spent watching on demand or streamed content opens attractive opportunities for educational content to try to grab a part of that time, if designed to be appealing and engaging. In this context, this research focuses on collecting the teenagers’ opinions and preferences regarding online video, namely educational videos and their opinions on the possibility of including this genre of videos in their daily video consumption habits. The study adopted a qualitative approach and 16 teenagers were involved in the data collection procedures that included watching different videos, answering a questionnaire and discussing the opinions in a focus group. The results show that teenagers prefer relaxed or comic approaches in educational videos. Videos should have short duration, fast editing and include infographics. Participants also referred that they would be interested in integrating educational videos in their consumption habits but in moderate way.
KeywordsOnline video Teenagers Informal learning
This paper reports on a research developed within the PhD Program Technology Enhanced Learning and Societal Challenges, funded by Fundação para a Ciência e Tecnologia, FCT I. P. – Portugal, under contract # PD/00173/2014 and # PD/BI.
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