Defining Recrutainment: A Model and a Survey on the Gamification of Recruiting and Human Resources

  • Oliver KornEmail author
  • Florian Brenner
  • Julian Börsig
  • Fabio Lalli
  • Maik Mattmüller
  • Andrea Müller
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 601)


Recrutainment, is a hybrid word combining recruiting and entertainment. It describes the combination of activities in human resources and gamification. Concepts and methods from game design are now used to assess and select future employees. Beyond this area, recrutainment is also applied for internal processes like professional development or even marketing campaigns. This paper’s contribution has four components: (1) we provide a conceptual background, leading to a more precise definition of recrutainment; (2) we develop a new model for analyzing solutions in recrutainment; (3) we present a corpus of 42 applications and use the new model to assess their strengths and potentials; (4) we provide a bird’s eye view on the state of the art in recrutainment and show the current weighting of gamification and recruiting aspects.


Recrutainment Gamification Recruiting Applicant selection Human resources Human factors 


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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  • Oliver Korn
    • 1
    Email author
  • Florian Brenner
    • 1
  • Julian Börsig
    • 1
  • Fabio Lalli
    • 1
  • Maik Mattmüller
    • 1
  • Andrea Müller
    • 1
  1. 1.Offenburg UniversityOffenburgGermany

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