On the Basis of the Sales Engineering Competences and Education

  • Tero ReunanenEmail author
  • Thomas Röhr
  • Timo Holopainen
  • Ludger Schneider-Störmann
  • Jobst Görne
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 594)


Sales engineers (SE) sell technical products and services to companies. They consult the professional customer and suggest technically and economically feasible solutions with maximum utility for both the customer and their own company. They combine technical knowledge with commercial skills. They are best trained to understand the requirements of the industry. Nowadays there is no clear definition of the profession of a sales engineer. Sales engineering is a profession which includes at least as much skills than knowledge. This unique profession is a mixture of technical, sales, business, management and soft skills, internationalization included. Therefore traditional division between engineering, economics, management and other education does not seem to fit for sales engineering education and its needs. Since there is no definition for SE curricula, the state-of-the-art of the education has never been studied before. This article reveals the need for the sales engineers, introduces methods for the definition of the sales engineering education, and presents a state-of-the-art education from European perspective. Study proposes boundary limits for sales engineering education and gives a basic definition for sales engineers´ education. Future research actions and needs are addressed at the end of the article.


Sales engineer Curricula Education Engineering Sales AASE 



Authors of this article represent AASE’s board and its working groups related to Education and Research. Authors would like to thank all AASE members who took part to this research by providing information from their degree programs and classifying their courses under the given frame.


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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  • Tero Reunanen
    • 1
    • 3
    Email author
  • Thomas Röhr
    • 2
  • Timo Holopainen
    • 3
  • Ludger Schneider-Störmann
    • 4
  • Jobst Görne
    • 5
  1. 1.Tampere University of TechnologyTampereFinland
  2. 2.ESTA Lab’ESTA School of Business and EngineeringBelfortFrance
  3. 3.Turku University of Applied SciencesTurkuFinland
  4. 4.Aschaffenburg University of Applied SciencesAschaffenburgGermany
  5. 5.Aalen University of Applied SciencesAalenGermany

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