The Game of Trust: Using Behavioral Experiment as a Tool to Assess and Collect Trust-Related Data

  • Diego de Siqueira BragaEmail author
  • Marco Niemann
  • Bernd Hellingrath
  • Fernando Buarque de Lima Neto
Conference paper
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 505)


Trust is one of the most important dimensions in developing and maintaining business relationships. However, due to the difficult to collect trust-related data from industry, given its concerns surrounding privacy and trade secret protection, it still very problematic to investigate it. Motivated by the growing interest in behavioral research in the field of operations and supply chain management, and by the lack of supply chain trust-related datasets, the authors of this paper proposed and designed a novel trust behavioral experiment. Utilizing concepts of gamification and serious games, the experiment is capable of gathering information regarding individuals’ behavior during procurement, information exchange, and ordering decisions considering trust relations in the context of supply chains.


Trust Behavioral experiment Supply chains Gamification 


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Copyright information

© IFIP International Federation for Information Processing 2017

Authors and Affiliations

  • Diego de Siqueira Braga
    • 1
    Email author
  • Marco Niemann
    • 1
  • Bernd Hellingrath
    • 1
  • Fernando Buarque de Lima Neto
    • 2
  1. 1.Westfälische Wilhelms-Universität MünsterMünsterGermany
  2. 2.University of PernambucoRecifeBrazil

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