Purchase Signatures of Retail Customers

  • Clement Gautrais
  • René Quiniou
  • Peggy Cellier
  • Thomas Guyet
  • Alexandre Termier
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10234)

Abstract

In the retail context, there is an increasing need for understanding individual customer behavior in order to personalize marketing actions. We propose the novel concept of customer signature, that identifies a set of important products that the customer refills regularly. Both the set of products and the refilling time periods give new insights on the customer behavior. Our approach is inspired by methods from the domain of sequence segmentation, thus benefiting from efficient exact and approximate algorithms. Experiments on a real massive retail dataset show the interest of the signatures for understanding individual customers.

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Clement Gautrais
    • 1
  • René Quiniou
    • 2
  • Peggy Cellier
    • 3
  • Thomas Guyet
    • 4
  • Alexandre Termier
    • 1
  1. 1.University of Rennes 1, IRISARennesFrance
  2. 2.Inria Rennes, IRISARennesFrance
  3. 3.INSA Rennes, IRISARennesFrance
  4. 4.Agrocampus Ouest, IRISARennesFrance

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