Strategic Groups in the French Franchising Sector

  • Sofiane Bouzid
  • Magali Chaudey
  • Muriel Fadairo
  • Frédéric Perdreau
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


We provide a picture of the French franchising sector, based on the strategic group approach. We use a recent 4-year panel dataset from the French Federation of Franchising, for the period 2010–2013, and sophisticated statistical and supervised learning models. Five main strategic groups of franchisors are distinguished in the French system, characterized by specific strategies and performance outcomes. We first survey the literature dealing with strategic groups and then conduct a multidimensional statistical analysis (Principal Components Analysis and Ascending Hierarchical Clustering), highlighting three factorial axes and five clusters. We test the stability of network behaviors with a classification model. Finally, we observe and comment on the differences in strategic group performances.


Agency Cost Entry Mode Payback Period Network Behavior Operating Margin 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Sofiane Bouzid
    • 1
  • Magali Chaudey
    • 2
  • Muriel Fadairo
    • 2
  • Frédéric Perdreau
    • 3
  1. 1.Institut des Sciences de l’HommeLyon Cedex 7France
  2. 2.GATE Lyon-St EtienneUniversity of LyonSaint-Etienne Cedex 2France
  3. 3.COACTIS Lyon-St EtienneUniversity of LyonSaint-Etienne Cedex 2France

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