Chapter

Management and Governance of Networks

Part of the series Contributions to Management Science pp 193-211

Date:

Uniformity in Collective Entrepreneurship: The Case of Food Retail Cooperatives in France

  • Fabrice CassouAffiliated withCREM UMR CNRS 6211, University of Rennes 1IRGO, University of Bordeaux Email author 
  • , Gérard CliquetAffiliated withIGR-IAE Rennes, CREM UMR CNRS 6211, University of Rennes 1
  • , Rozenn PerrigotAffiliated withIGR-IAE Rennes, CREM UMR CNRS 6211, University of Rennes 1

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Abstract

Entrepreneurship can be either individual, collective, or both. Cooperatives and independent associated networks are groups of retail and service stores that pool their means. Curiously, there has been a lack of research on retail cooperatives. The objective of this research is to show how these organizations, whose cooperators have a dual status (they are both customers and co-owners of the cooperative), can face the uniformity challenge as efficiently as franchised networks do. The findings highlight the existence of various centralized, decentralized, and mixed processes. This research suggests a model for managing uniformity in food retail cooperatives.