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Pervasiveness in Digital Marketing – A Global Overview

  • Pedro Carvalhosa
  • Filipe PortelaEmail author
  • Manuel Filipe Santos
  • António Abelha
  • José Machado
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 571)

Abstract

The adoption of digital marketing techniques, along with eGov tools, allows to create value to the organization and increase the proximity with customers. After selecting a good practice, it should be optimized for the target client, divulgated on the right platforms, implemented, and finally analyzed throughout the implementation process of a good practice. The platforms present in the paper were selected for the analysis, divulgation and optimization of the information of a municipality. The municipalities have problems related to the monetary funds, reason why, they were surveyed free and paid platforms (market leaders). Most of the tools presented are based in pervasiveness concepts as is mobile, available anywhere and anytime and ubiquity.

Keywords

eGov Digital marketing Optimization Divulgation and analysis 

Notes

Acknowledgments

This work has been supported by Compete: POCI-01-0145-FEDER-007043 and FCT within the Project Scope UID/CEC/00319/2013.

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Pedro Carvalhosa
    • 1
  • Filipe Portela
    • 1
    Email author
  • Manuel Filipe Santos
    • 1
  • António Abelha
    • 1
  • José Machado
    • 1
  1. 1.Algoritmi Research CentreUniversity of MinhoBragaPortugal

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