Chance Discovery in a Group-Trading Model ─ Creating an Innovative Tour Package with Freshwater Fish Farms at Yilan

  • Pen-Choug Sun
  • Chao-Fu Hong
  • Tsu-Feng Kuo
  • Rahat Iqbal
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10192)


Information Technology in modern days is developing very fast, which has brought out new opportunities for Electrical Commercial Businesses in Tourism Industry. Crossing the chasm between early adopters and an early majority is an important issue for tourism innovation diffusion. In this paper, a group-trading model called the Core Broker Model is used to create an innovative tour product and to diffuse the innovation through E-markets on the Internet. A core broker organizes an innovation team, using the technique of text mining, to create a featured tour package and initiate a joint-selling project for different type of providers. The core broker then recruits market brokers to form a market team to promote the tourism innovation, and put it on the websites for consumers to group-purchase e-coupons for the trip. With the advantages of group-trading in the model, the chance for innovation diffusion to cross the chasm is high.


Chance discovery Crossing the chasm Group-trading model Text mining User innovation 


  1. 1.
    Chu, P.-J.: An analysis on how Maokong gondola affects the economy and tourism in Maokong area. Unpublished Master Thesis, Graduate Institute of Land Economics, National Chengchi University, Taipei (2007)Google Scholar
  2. 2.
    Tseng, J.-K.: Crazy about Taiwan, My Growth in Tourism on the Top of the World. 2014/10/03 Economic Daily News (2014)Google Scholar
  3. 3.
    Tourism Bureau, Ministry of Transportation and Communications, Executive Yuan: The Graph for Visitor Statistics (2015).
  4. 4.
    Rogers, E.M., Shoemaker, F.F.: Communication of Innovations: A Cross-Cultural Approach, 2nd edn. The Free Press, New York (1971)Google Scholar
  5. 5.
    Rogers, E.M.: Diffusion of Innovations. Free Press, New York (2003)Google Scholar
  6. 6.
    Moore, G.A.: Crossing the Chasm - Marketing and Selling Technology Products to Mainstream Customers. Harper Collins, New York (1991)Google Scholar
  7. 7.
    Gillies, D.: Some theorems on n-person games. Unpublished Ph.D. thesis, Princeton University (1953)Google Scholar
  8. 8.
    Osborne, M., Rubenstein, A.: A Course in Game Theory. MIT Press, London (1994)Google Scholar
  9. 9.
    Shapley, L.: Cores of convex games. Int. J. Game Theory 1, 11–26 (1971)MathSciNetCrossRefzbMATHGoogle Scholar
  10. 10.
    McCain, R.A.: Cooperative Games and the Core, William King Server (2005).
  11. 11.
    Von Hippel, E.: Lead users: a source of novel product concepts. Manag. Sci. 32(7), 791–806 (1986)CrossRefGoogle Scholar
  12. 12.
    Prahalad, C.K., Ramaswamy, V.: The Future of Competition: Co-Creating Unique Value with Customers. Common Wealth Magazine, Taipei (2004). (Shu-Hsin Ku, Trans.)Google Scholar
  13. 13.
    Ohsawa, Y., Nels, E.B., Yachida, M.: KeyGraph: automatic indexing by co-occurrence graph based on building construction metaphor. In: Proceedings of Advances in Digital Libraries, pp. 12–18 (1998)Google Scholar
  14. 14.
    Ohsawa, Y.: Chance discovery: the current states of art. In: Ohsawa, Y., Tsumoto, S. (eds.) Chance Discoveries in Real World Decision Making, vol. 30, pp. 3–20. Springer, Heidelberg (2003)CrossRefGoogle Scholar
  15. 15.
    Sullivan, D.: Document Warehousing and Text Mining: Techniques for Improving Business Operations, Marketing, and Sales. Wiley, New York (2001)Google Scholar
  16. 16.
    Sun, P.: A core broking model for E-markets. Unpublished Ph.D. thesis, Coventry University (2011)Google Scholar
  17. 17.
    Chen, T.-S.: The analysis on tourist overview and development in the main tourist attractions in Taiwan. Taiwan Econ. Finac. Mon. Mag. 49(2), 1–15 (2013)Google Scholar
  18. 18.
    Tourism Bureau, Ministry of Transportation and Communications, Executive Yuan: The Year Report of the Statistics on the Number of Tourists at the main Tourist Attractions at Yilan County (2004–2014)Google Scholar
  19. 19.
    Budget, Accounting and Statistics Department, Yilan County: The Analysis on Tourism at Yilan County in 2008 (2014)Google Scholar
  20. 20.
    Fisheries Agency, Council of Agriculture, Executive Yuan: The Year Report on Statistics for Fishery Industry (2016). Accessed 23 Oct 2016
  21. 21.
    Jian, M.-C.: The Quoted Price and Trade Practice for U.S.A. Water Products. Spreading Fisherie Ind. Mon. Mag. 196, 42–50 (2003)Google Scholar
  22. 22.
    Chen, T.-S.: The analysis on market overview and trends in tourism entertainment industry. Taiwan Econ. Financ. Mon. Mag. 42(8), 54–68 (2006)Google Scholar
  23. 23.
    Department of Economic, Energy and Agriculture, Executive Yuan: The Specific Accomplishment for Implementation of Quality Agriculture (2015)Google Scholar
  24. 24.
    Chen, B.-J.: The Future of Taiwanese Agriculture Under Regional Trading Agreements (2014)Google Scholar
  25. 25.
    Leisure Agriculture of Yilan County Site: Quality Leisure Agriculture Experience Activities and the List of General Selected Qualified Farms (2012)Google Scholar

Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Pen-Choug Sun
    • 1
  • Chao-Fu Hong
    • 1
  • Tsu-Feng Kuo
    • 2
  • Rahat Iqbal
    • 3
  1. 1.Department of Information ManagementAletheia UniversityNew Taipei CityTaiwan R.O.C.
  2. 2.Originate Science & Technology Co., LtdTaipei CityTaiwan R.O.C.
  3. 3.Department of ComputingCoventry UniversityCoventryUK

Personalised recommendations