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The Supply Chain Segmentation Journey of Volvo CE

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Supply Chain Segmentation

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Abstract

Volvo Construction Equipment (Volvo CE) is one of the world’s largest manufacturers of excavators, road development machines, and compact construction equipment. It generates annual global net sales of approximately 53 billion Swedish kronor (SEK) (around €5.67 billion) and offers its products and services in more than 125 countries through proprietary or independent dealerships. It is recognized as a premium, high quality player and is ranked third in a global comparison with approximately 5% market share. Product innovations and strategic acquisitions made Volvo CE a major player in the construction industry, with a comprehensive product portfolio operated under the three brands Volvo, SDLG, and Terex Trucks (the latter newly acquired in 2014). In this chapter we discuss the supply chain segmentation journey of Volvo CE.

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Authors and Affiliations

  1. Global Commercial Management, Sales & Marketing, Volvo Construction Equipment, 10, Avenue du Hunderenveld, 1082, Brussels, Belgium

    William Gu

  2. Global S&OP Development, Sales & Marketing, Commercial Management, Volvo Construction Equipment Germany GmbH, Max-Planck-Strasse 1, 54329, Konz, Germany

    Albert Thome

  3. Supply Chain Management Practice, McKinsey & Company, Inc., Birkenwaldstraße 149, 70191, Stuttgart, Germany

    Knut Alicke

  4. Cologne, Germany

    Ines Haller

  5. Department of Supply Chain Management and Management Science, University of Cologne, Albertus-Magnus-Platz, 50923, Cologne, Germany

    Margarita Protopappa-Sieke

Authors
  1. William Gu
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  2. Albert Thome
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  3. Knut Alicke
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  4. Ines Haller
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  5. Margarita Protopappa-Sieke
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Corresponding author

Correspondence to Ines Haller .

Editor information

Editors and Affiliations

  1. Department SCM & MS, University of Cologne, Cologne, Germany

    Margarita Protopappa-Sieke

  2. Department SCM & MS, University of Cologne, Cologne, Germany

    Ulrich W. Thonemann

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Gu, W., Thome, A., Alicke, K., Haller, I., Protopappa-Sieke, M. (2017). The Supply Chain Segmentation Journey of Volvo CE. In: Protopappa-Sieke, M., Thonemann, U. (eds) Supply Chain Segmentation. Springer, Cham. https://doi.org/10.1007/978-3-319-54133-4_5

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