Quick Response Fashion Supply Chains in the Big Data Era
Abstract
The quick response strategy has been widely adopted in the fashion industry. With a shortened lead time, quick response allows fashion supply chain members to conduct forecast information updating which helps to reduce demand uncertainty. In the big data era, forecast information updating is even more effective as more data points can be collected easily to improve forecasting. In this paper, after reviewing the related literature, we explore how the quick response strategy with n observations can improve the whole fashion supply chain’s performance. We study how the number of observations affects the expected values of quick response for the fashion supply chain, the fashion retailer, and the fashion manufacturer. Then, we analytically how the robust win–win coordination can be achieved in the quick response fashion supply chain using the commonly seen wholesale pricing markdown contract. Insights are generated.
Keywords
Bayesian information updating Quick response Supply chain coordination Supply chain optimization Use of informationNotes
Acknowledgments
The author thanks the reviewers for their comments on the earlier draft of this paper. This paper is partially supported by The Hong Kong Polytechnic University’s funding (grant number: G-YBGR).
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