Content Discovery Advertisements: An Explorative Analysis

  • Raghavender Rao Jadhav Balaji
  • Andres Baravalle
  • Ameer Al-Nemrat
  • Paolo Falcarin
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 630)


Content discovery advertisements are type of native ads which have gained traction for driving ad traffic. These advertisements are being hosted on supposedly reputed websites and their popularity has been growing however it has been reported in the media that these ads are deploying click bait ads. In this research, these ads were evaluated for a period of one month to study and examine their credibility. It was found that significant percentage of these ads were malicious in nature.


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Copyright information

© Springer International Publishing AG 2016

Authors and Affiliations

  • Raghavender Rao Jadhav Balaji
    • 1
  • Andres Baravalle
    • 1
  • Ameer Al-Nemrat
    • 1
  • Paolo Falcarin
    • 1
  1. 1.University of East LondonLondonUK

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