Content Discovery Advertisements: An Explorative Analysis

  • Raghavender Rao Jadhav Balaji
  • Andres Baravalle
  • Ameer Al-Nemrat
  • Paolo Falcarin
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 630)

Abstract

Content discovery advertisements are type of native ads which have gained traction for driving ad traffic. These advertisements are being hosted on supposedly reputed websites and their popularity has been growing however it has been reported in the media that these ads are deploying click bait ads. In this research, these ads were evaluated for a period of one month to study and examine their credibility. It was found that significant percentage of these ads were malicious in nature.

References

  1. 1.
    Li, Z., Zhang, K., Xie, Y., Yu, F., Wang, X.: Knowing your enemy: understanding and detecting malicious web advertising. In: Proceedings of the ACM Conference on Computer and Communications Security, pp. 674–686. ACM (2012)Google Scholar
  2. 2.
    Levi, L.: A faustian pact: native advertising and the future of the press. Ariz. L. Rev. 57, 647 (2015)Google Scholar
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
    Walther, M.: Unsupervised extraction of product information from semi-structured sources. In: IEEE 13th International Symposium on Computational Intelligence and Informatics (CINTI), pp. 257–262 (2012)Google Scholar
  13. 13.
    Lawson, R.: Web Scraping with Python. Packt Publishing, Birmingham (2015)Google Scholar

Copyright information

© Springer International Publishing AG 2016

Authors and Affiliations

  • Raghavender Rao Jadhav Balaji
    • 1
  • Andres Baravalle
    • 1
  • Ameer Al-Nemrat
    • 1
  • Paolo Falcarin
    • 1
  1. 1.University of East LondonLondonUK

Personalised recommendations