Product Definition Team

Abstract

Product planning and product definition are critical starting points for the delivery of any new product. In many companies, there are recognized product development teams and product development processes, but often absent is a clear concept of a product definition team and a product planning process. This is the result of companies employing different product delivery strategies to plan, define, and develop products. Each strategy demands different areas of expertise and generates different dynamics, responsibility sets, and internal processes.

This chapter describes the Blackblot PMTK Methodology™ market-focused product planning process for technology companies and presents the Blackblot Product Definition Team Model which formalizes and structures the responsibilities and make-up of the product definition team that ultimately help products reach marketplace success.