Setting the Stage for Creativity: Upstream, Mid-stream, and Downstream

  • Leigh Thompson
  • David Schonthal


The most common question we get as researchers and practitioners is: how to instigate creativity in teams and organizations? Some managers are focused downstream, on the development of a product; others are focused upstream—such as how to start thinking big. However, managers often forget about the mid-stream process. In this chapter, we combine insights from scientific research with actual examples and case studies to identify specific stage-setting processes that leaders and managers need to take in order to keep the raft moving through the mid-stream rapids and get downstream, and finally ashore. We point out the key challenges at each point in the creative river and how to leverage the talents of the team and organization.


Task Conflict Social Loafing Design Firm Creative Enterprise Quantity Goal 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Kellogg School of ManagementNorthwestern UniversityEvanstonUSA

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