Commandment 2

Mediatised: Media All Around Us
  • Ralph Tench
  • Dejan Verčič
  • Ansgar Zerfass
  • Ángeles Moreno
  • Piet Verhoeven
Chapter

Abstract

Let’s be honest. Successful communication is difficult to achieve, especially when mass media are involved. Today media are almost always involved in the communication process. When the Canadian philosopher Marshall McLuhan described the world as a global village due to media causing its implosion there was no Internet, and the Internet changed everything. McLuhan’s basic idea was that societies change when they start using new technologies, including media technology.

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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Ralph Tench
    • 1
  • Dejan Verčič
    • 2
  • Ansgar Zerfass
    • 3
  • Ángeles Moreno
    • 4
  • Piet Verhoeven
    • 5
  1. 1.Leeds Beckett UniversityLeedsUnited Kingdom
  2. 2.University of LjubljanaLjubljanaSlovenia
  3. 3.University of LeipzigLeipzigGermany
  4. 4.Universidad Rey Juan CarlosMadridSpain
  5. 5.University of AmsterdamAmsterdamThe Netherlands

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