Incorporating Emotion and Personality-Based Analysis in User-Centered Modelling

  • Mohamed Mostafa
  • Tom CrickEmail author
  • Ana C. Calderon
  • Giles Oatley
Conference paper


Understanding complex user behaviour under various conditions, scenarios and journeys is fundamental to improving the user-experience for a given system. Predictive models of user reactions, responses—and in particular, emotions—can aid in the design of more intuitive and usable systems. Building on this theme, the preliminary research presented in this paper correlates events and interactions in an online social network against user behaviour, focusing on personality traits. Emotional context and tone is analysed and modelled based on varying types of sentiments that users express in their language using the IBM Watson Developer Cloud tools. The data collected in this study thus provides further evidence towards supporting the hypothesis that analysing and modelling emotions, sentiments and personality traits provides valuable insight into improving the user experience of complex social computer systems.


Emotions Personality Sentiment analysis User experience Social networking Affective computing 


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Copyright information

© Springer International Publishing AG 2016

Authors and Affiliations

  • Mohamed Mostafa
    • 1
  • Tom Crick
    • 1
    Email author
  • Ana C. Calderon
    • 1
  • Giles Oatley
    • 2
  1. 1.Department of Computing & Information SystemsCardiff Metropolitan UniversityCardiffUK
  2. 2.School of Engineering & Information TechnologyMurdoch UniversityMurdochAustralia

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